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Presenting the Transformers Age Of Extinction (AOE's) Slag - or as they put it, Slug.
Apparently Hasbro found out that one of the most common expletives in the Transformers Universe was the word "Slag!" If you visit the
wiki page you can find this jewel of a curse: "
Slaggit! The slaggin' slag-faced motha-slaggin' slagger slagged the slaggers!" So to avoid parental sensitivity issues, sometime back in 2011 when the Dinobots (Grimlock, Swoop and Slag) had to be released as a part of the Transformers Animated Series Cartoon and Toy Line, a lot of people missed that Slag had been renamed Snarl - which was a slap to the face of all us Snarl lovers (Snarl has yet to be avenged).
Also "Slag" in most parts of Europe means... well... "
bitch." So naturally Hasbro could not market Slag in Europe and had to change the AOE Transformer's name to Slug - which some have pointed out refers instead to the solid part of a bullet instead of a slow shell-less terrestrial gastropod mollusc that can be tortured to death with copious amounts of salt. But seriously? The first thing that comes to your mind when the word "Slug" is mentioned is a bullet? Where did you grow up in? Bosnia? Afghanistan? Somalia?
So honestly? Marketing problem yes. Correct solution? Er..... We don't think so.